Lost Ark Benefited From Weeks of Streamer Hype (and its Amazon Connection) Whether or not Lost Ark remains one of the most popular games on Steam in the weeks and months to come remains to be seen, but the decision to launch it in new markets as a free-to-play game was obviously the right move. We’re going to talk about the asterisk that should be put next to Lost Ark’s free-to-play status, but there’s no denying that it’s yet another recent example of how much easier it is to convince people to take a chance on something new if you don’t charge them upfront for the privilege to do so. Lost Ark’s free-to-play status isn’t the final word about the game’s popularity, but you’re lying to yourself if you’re starting a conversation about the game’s historic debut without bringing up its price point (or notable lack thereof). In fact, there are some pretty good reasons why Lost Ark has already become gaming’s biggest “new thing.” Lost Ark Proves the Power of Free-to-Play Like most of those other titles, though, Lost Ark‘s sudden rise isn’t as inexplicable or sudden as it may seem. While some of those titles end up staying on our radars for longer than others, each of them proved that it’s still very much possible for slightly smaller and relatively obscure games to make a name for themselves without the obvious benefits of a major franchise name, a huge marketing push, or any of the other niceties many Triple-A studios regularly get to work with. In recent years, we’ve seen games like Fall Guys, Among Us, and Splitgate seemingly come out of nowhere to take the industry by storm. Lost Ark is breaking player count records, taking Twitch by storm, and leaving just about everyone who is out of the loop wondering how this MMOARPG became so popular so quickly.
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